Social media pervades American society, but because we use many of these sites on a daily basis—often visiting some sites more than once per day—for personal purposes, it is very easy for those of us in our teens, 20s, and even 30s to forget that these sites can also be powerful business tools. This isn’t a new concept, nor is it a surprising one, but it’s one that is often forgotten.
Even when not forgotten, social media decisions for businesses are tricky: which sites, how often, who should be monitoring, where do we display the fact that we even have a Vimeo account, …? Luckily (or perhaps annoyingly), there are far more self-proclaimed “social media experts” in this world than there are social media sites; in other words, if you Tweetodds are good that you’ll get more responses than you ever wanted. Don’t believe me? Just do a search for social media expert on Twitter to find out.
However, even if you don’t want to deal one-on-one with an expert in social media marketing, have no fear. There are a plethora of online tutorials and—gasp!—actual books that can help your organization through the maze of online social media.
One such book that just came to my attention is “Social Media for Social Good: A How-to Guide for Nonprofits” by Heather Mansfield. Is it good? I don’t know. Is it available? On Amazon.com for around $20.
Not sure about that book? Good luck navigating your other options: Google Search results for “social media for nonprofits.”
I’m not sure where this post is going, and I haven’t really come to my own conclusion on the points that I may or may not have raised; instead, suffice it to say that I think social media marketing for nonprofits and businesses is an interesting field, one that is worthy of random blog posts and ramblings.